Hello and welcome to this episode of Podcasting Made Easy.
I have always been in favour of brevity. I guess it is due in part to my training as a journalist to report news in as few words as possible.
It was a hard lesson when I first started out as my editor would tell me to cut my 1500 masterpeice to 450 words. Cut, cut, cut, cut!
There is no such demand from anyone when it comes to podcasting; people do ramble on and on for hours at a time in some cases. But frankly, I don’t have the time to listen to them all the way through and I wonder if you do too.
So when I am asked “how long should my podcast be?” my answer is that there is no rule, how long is a piece of string? But ultimately; make it as short as possible.
Share your information in as few words as possible; while also keeping in engaging and entertaining and understandable.
According to a report out this week by Megaphone, the trend – based on a review of top podcasts listed by Apple – shows that the duration of podcasts on average is getting shorter. The report shows there has been an increase in podcasts running for between 2 and 5 minutes (and this could be down to show promos – but not always).
According to Luke Riley’s report the most successful podcasts run for between 30 and 70 minutes. The most popular serialized podcasts have a duration of 15 to 50 minutes, he also says the vast majority of podcasts over 60 minutes are episodic talk shows.
“Despite this difference, both the most successful serialized and the most successful episodic shows are still in the same 30–70 minute range,” he writes.
According to data featured in his report, in 2014 there were zero podcasts that were shorter than 15 minutes. The majority were between 30 and 90 minutes. In 2019, 16% of podcasts are under the 15 minute mark, 18% are between 15 and 30 minutes, and 39% are between 30 and 45 minutes.
Shorter podcasts are growing in popularity. The trend is your friend.